It is recommended to use keywords in page titles itself. This title tag is different from a Meta tag, but it's worth considering it in relation to them. Whatever text one places in the title tag (between the <title> and </title> portions) will appear in the title bar of browsers when they view the web page. Some browsers also append whatever you put in the title tag by adding their own name, as for example Microsoft's [...]
How Do Search Engines Work - Web Crawlers
It is the search engines that finally bring your website to the notice of the prospective customers. Hence it is better to know how these search engines actually work and how they present information to the customer initiating a search.
There are basically two types of search engines. The first is by robots called crawlers [...]
The Shifting Sands of SEO
Search engine optimisation used to be a lot simpler than it is today. These days a great many companies feel compelled to enlist the services of qualified and experienced SEO services to give them an edge when it comes to appearing in results pages from search engines such as Google, MSN and Yahoo! What web publishers did in the past was essentially figure out what words (or ‘keywords’) were being entered into search engine queries [...]
How to Make Your Home Page Work
There is a lot that your home page has to accomplish when it comes to search engine optimization. In fact, it needs to accomplish an awful lot, considering how small the space is that you have to work with. The home page is used as a kind of intersection and an introduction, an advertisement, an information desk and a news section all in one. A skilful home page can ensure you achieve the conversions you want; a ham-handed one [...]
SEO Success Factors
I was recently asked about the success factors of an SEO campaign. There are many, but let's take a look at three of what we consider the most important success facto [...]
